Case Studies

Although papercraft is already a popular area within the creative industry, our research shows a variety of generations are becoming more interested in creating handmade cards, invitations, scrapbooks and even decorations to explore their creative ability and shun mass produced stationery. With this is mind the Craft Asylum brand was developed to target these audiences and provide a range of collections.

My Life Handmade is an exciting new brand, due to be launched by Creative Rox in early 2016. The brand celebrates home sewn creativity by inspiring creatives of all ages and abilities with beautiful elements to create special handmade pieces.
My Life Handmade was developed as a response to key market research which identified a gap in the market for soft crafts, a trend we have seen increase.

This traditional skill has been revived by more makers learning how to knit and create their own clothing and accessories. We can provide information about a range of knitting tools and a variety of different yarns which are available.

Papercraft is one of the most popular area within the craft industry. Our aim is to stay ahead by researching up and coming trends and popular designers in advance, while also considering cost, quality and ease of use for consumers. Within the field of papercraft, inks, stamps, embellishments, and die-cutting equipment is all prevalent, and can be used to create a range of handmade makes, from cards, invitations and gift wrap to bunting and hanging decorations. We appreciate the importance of catering for all abilities and can source product for all ages and occasions.

All in one craft kits are perfect for consumers who like to have purchased everything at once, saving them time and money whilst providing them with a selection of items which perfectly together to product a finished article. From our market research we can see this area of creativity is popular among a range of ages and abilities, therefore we can source kits to engage with children as well as kits to inspire and challenge seasoned crafters.

With a range of fabrics available in the market, we aim to source quality at a reasonable price to meet the demands of the consumer. Market research confirmed this as a popular area of craft which is growing rapidly among a variety of abilities.

Felting is a popular craft for many ages with mixes abilities and can be used for a range of makes across many occasions, especially seasonal holidays. We can source a range of quality felt materials in an array of colours to suit all makes.

We are always one step ahead with regards to the latest technologies across a range of creative fields from die-cutting and sewing machines to craft knives and scissors. We can source and provide support on all the latest must haves.

This creative field is quickly growing in popularity with more creativities exploring the craft to learn a new skill. We are able to produce information and advice on a range of tools and yarn to promote the skill of crocheting.

Sharing and passing on creativity to younger generations is crucial to sustaining the creative industry. We think it is also important for a child’s development to explore their creativity. By conducting research into children’s crafts we have highlighted popular products across a scope of ages and abilities.

With the rise in popularity of baking shows praising handmade bakes we have invested time into researching renowned bakers and bloggers and can source a number of different products including cutting and embossing tools, tins, cases, fondants, colouring and edible embellishments to allow makers the freedom to create something special.

For makers who like to explore their creativity, we can provide a range of materials to create unique handmade pieces of jewellery to express ones creative personality or to give as a lovely gift. From beads and charms to tools, chains and clasps, we can provide all the items needed with additional support into trending resources and styles.